SEO and SMO are Two Different Techniques

The terms Search Engine Optimization (SEO) and Social Media Optimization (SMO) are often confused as being synonymous. It must be for the word 'optimization' which creates the illusion that these terms are interchangeable. This is a false trend, and both these terms are visibly different from each other with regards to their meanings. You can achieve good SEO even if you are not doing so well in the SMO department and vice versa. On the other hand, it is possible that the progress of SMO will be directly linked with the progress of SEO. To clarify things in a better way, let us see what SMO and SEO are and how they differ.

What is SEO?

SEO is the utilization of search engine results page (SERP). It is the calculated placement of frequently searched and commonly used words and phrases in the web content. These frequently searched words and phrases are called keywords and key phrases. SEO is a marketing strategy which is used to amplify site traffic, sales of the product, marketing of brand and reorganization on part of a company or a person. When a user intends to do a search on internet, he inserts the keyword or key phrase into Google, Yahoo! or MSN, which are the commonly used search engines. SERP displays a list of top 10 pages which show the highest relevance with the keyword or key phrase. In other words, the best optimized websites will be displayed as the top 10 pages. In most of the cases, the websites which make it to the top 10 displayed pages have achieved SEO.

Benefits of Achieving SEO:

Websites which achieve SEO will appear more frequently than the others and they will be more popular and better trusted among the users of internet. This is valuable for the PR of a site. The PR of a site is ranked from 1 to 10 on the logarithmic credibility scale. The PR value of a site is directly proportional to its credibility. A site with better credibility will charge more for posting ads.

Now let's take a look at SMO.

What is SMO?

SMO makes full use of all forums of social media for the marketing and publicity of web content, a product or a brand. Bookmarks, news, pictures and video sites also play a role in advertising through SMO. SMO disseminates web content on popular social media sites like Facebook, Digg, Twitter, Businesswire and Youtube. The intended use of SMO is to amplify site traffic, product and affiliate product sales and to achieve subscribers.

How to Achieve SMO?

Unlike SEO, SMO is not gained by the strategic placement of keywords and key phrases. Doing so definitely helps, but this is not the key principle for achieving SMO. Rather, it is achieved by producing eye-catching, innovative and influential web content which can grasp the attention of a user. If an audience finds the content interesting, he will share or post it. If the content gains popularity, it will appear on top social media bookmarking sites like Digg and StumbleUpon.

Cut to the chase: Despite using different strategies and techniques, both SEO and SMO are often applied simultaneously to market the same content. Using these strategies prudently will make your content popular on social media sites and will make it appear on top ranking on search engines.
Image Credit: hywards

Author Bio:

I am Jeniffer, editor at Key Difference. Am passionate about SEO services, Technology, Email Marketing Services, Mobile Application Development, Marketing Consultant, etc. I wish to share my knowledge with others and jump into blogging.

7 Best Practices of Knowledge Management

If your organization is implementing a formal knowledge management strategy for the first time, it is essential that you give good thought to what you want that strategy to accomplish and the types of tools you need to reach your goals. What you do at this formative stage will determine how well your company is able to reap the benefits of knowledge management. Here are seven best practices that will help you structure and implement an effective knowledge management strategy.

Identify your organization’s knowledge

What knowledge is contained in your organization and where is that knowledge currently stored? Knowledge is not just a singular phenomenon. It includes explicit knowledge, which is documented and easily transferable; implicit knowledge, which is not documented and usually resides in people’s brains; and embedded knowledge, which is built into various processes and procedures. An effective knowledge management strategy takes into account all of these types of knowledge.

Set goals and priorities

What do you want your knowledge management strategy to accomplish? Is your goal to improve customer service, operations, or intra-organizational collaboration? If you have multiple goals, what are the priorities? Having clearly defined goals and objectives will help you pick appropriate tools, set tasks and responsibilities, and determine metrics to measure how well your system is working.

Make knowledge creation, identification, and sharing easy

A knowledge management system will only benefit your organization if it is easy to use. The goal is to reduce your employees’ cognitive load and time spent on low-level tasks, not to increase them. Give your employees access to the information they need and provide opportunities for them to collaborate. Also, keep everything in one place—don’t require employees to use different systems to access information related to customer service, sales, and marketing, for example.

Create a knowledge sharing culture

A knowledge sharing culture is one that cultivates the sharing of knowledge across the organization with the goal of making the entire organization more productive. It recognizes that there is a difference between information and knowledge, and strives to transform the former into the latter. It is an environment where collective knowledge is valued over individual knowledge, where failure is seen as an opportunity to gain new knowledge, and where working collaboratively is the norm.

Use what you do know to discover what you don’t

Knowledge management is not just about gathering an organization’s knowledge into a centralized location so that it can be used by all employees. It’s also about recognizing the gaps in that knowledge and working to fill them. In an environment where innovation is essential to success, no business can afford to think it already knows it all.

Think long-term

Ideally, the strategy you implement now will support your company’s growth into the future. Think about what types of knowledge management tools you may need down the road and leave space for them in your current implementation.

Use appropriate technology

Many knowledge management software packages are available, ranging from bare-bones to tricked-out. The features you need will depend on your goals and on the resources you have to devote to them. Before investing in the first knowledge management system you find, do your research and select the one that most closely reflects your objectives. Remember that flexibility is one of the top features of any application.

Implementing a knowledge management strategy is one of the best steps you can take to move your business to the next level. Following these seven best practices will help you identify, define, and carry out a strategy for business success.
Image credit:sheelamohan

Author Bio:

David Miller is an educational researcher who has vast experience in the field of teaching, Online testing and training. He is associated with prestigious universities and many leading educational research organizations. He’s also an ed-tech veteran, currently pursuing research in new Knowledge base software and contributing author with ProProfs.

Consumer Regulation Guide for Online Businesses [Infographic]

The Consumer regulations guide for online businesses. Getting your online terms and conditions right!

[Waterfront Solicitors LLP provide expertise in Commercial Contracts. Designed by Reflect Digital]

Plasma Tweak for Samsung Galaxy Y GT-S5360

Hey guys! So this post is for all those who find their GT-S5360 slow. This script will drastically speed up your Galaxy Y. The best part is that this script is compatible with all the stock and custom roms but you have to make sure that your rom has init.d support.

 

 

Requirements:-
1) A rooted Galaxy Y with stock or custom rom with init.d support
2) A root browsing tool of your choice
3) Plasma Script from here

 

 

Installation instruction:-
1) Download the script and move it to the root of sd card
2) Using your Root browsing tool move the script file to /system/etc/init.d/
3) Change the permission of the script to rw-r-r (touch and hold on the script file for 3 seconds and then select permissions)
4) Reboot the device and feel the speed of the plasma script

 

So I have been and will be out of the blogging world for a month because I am preparing for my examinations but I will be back with new content on Galaxy Y in the first week of October.. Till then Bye!

Posted by Manik Chhabra

Website changes and new look

So as you all know, the website has been pretty much dead for the past 3-4 months due to my high inactivity and lack of new content such as roms, kernels and themes for the Galaxy Y GT-S5360. A big thanks goes to Manik Chhabra who has just recently started taking my place in posting new content for the Galaxy Y while I was away from the blogging world and I would like to mention that I will also begin making new posts and upload videos again for the last few roms and themes that were missed out.

The other news is that this website will now have support for the new Galaxy Young (S6310) model. You will see roms, kernels, themes, tutorials, tips and tricks posted for it as well as videos in the YouTube channel. Since the phone is very affordable and is not bad at all for its budget price, you could even consider upgrading to it if you are on a very tight budget.

Also, if you haven't noticed already, the website now has a new look. This was done so that all three archive projects can now have the same look. It is possible that you may encounter 404 error pages and small glitches in the first few hours until the new template is succesfully implemented to the blog.

Inspire Holo Version ROM for Samsung Galaxy Young Duos (GT-S6312)

If you are tired of the TouchWiz look on your Galaxy Young Duos, then you may want to try out something new. Something like this Inspire Holo version ROM developed by xda member vlc07.

As you can see in the screenshots below, the rom has been given the Holo look. Something like running an AOSP rom or CyanogenMod10 on your Galaxy Young. Not only does this rom offer you a different look, it also offers some additional features. For a list of all the features, read the list below.

Features:

• Complete Holo themed
• Stock 4.1 AOSP Trebuchet Launcher
• CyanogenMod wallpapers
• Rooted

Deodexed

Samsung Bloatware removed

Holo Calculator

Holo Calendar

No Statusbar SIM icons to take up space

Stock Android 4.1 AOSP experience

Customized boot animation

Screenshots:

Download ROM - Click here.

Installation:

1. You must have CWM Recovery installed in order to flash this rom succesfully. If you still haven't done that, you may check out this post.
2. Download the ROM to your sdcard.
3. Power off your phone and boot into CWM Recovery.
4. Choose wipe data/factory reset.
5. Go to mounts and storage and mount /system if it is not mounted.
6. Choose install zip.
7. Choose choose zip from external sdcard.
8. Choose the ROM zip file.
9. Choose Yes to confirm when asked.
10. After the installation is complete, go back and choose reboot system now.

Source: xda

Solution to CWM Recovery v6.0.53 flashing error on Samsung Galaxy Y GT-S5360

Hey guys! So almost all Cyanogenmod 11 users know that CWM Recovery v6.0.53 was released for flashing cyanogenmod 11 roms after 20140723 as it was necessary to format system to MTD system. But many got the error saying "This package is for totoro your device is GT-S5360" and then we finally get the error saying "Installation Aborted". So here is the solution to the problem.

Instructions to solve problem:-

1. Extract the CWM Recovery 6.0.53.zip
2. Go to META-INF/com/google/android/
3. Open the updater-script file using notepad in the folder
4. Remove the following lines. These are the first 3 lines of the updater-script

assert(getprop("ro.product.device") == "totoro" || getprop("ro.build.product") == "totoro" || abort("This package is for \"totoro\" devices; this is a \"" + getprop("ro.product.device") + "\"."););

     5.  Save the changes in updater-script
     6.  Now zip the folder
     7.  Transfer it to the root of your Sd Card
     8.  Boot in recovery mode and then flash the new CWM Recovery v6.0.53

Posted by Manik Chhabra